YOU Program Concepting

Experience Design was developed as a sales and marketing tool for The YOU Program. I facilitated brainstorm sessions with the team to determine audience focus and content strategy for the website, then created sitemaps and wireframe sketches to ensure the team was on the same page during development.

YOU Program Concepting YOU Program Cocnepting

Visual Design

Once the team, including a development vendor, was on board with the plan for the website, we moved into a visual design phase. I created visual comps for the main templates and provided direction and documentation to the developer. We made the decision to use WordPress for the build, because our internal staff was already familiar with the CMS and would need to update content frequently.

Home — Complete Comp

YOU Program Home Page Complete Comp